However, there is also a huge number of guys in your area posting their personal ads on these online dating sites, so how can you compete and make your profile stand out from the rest and eventually get those dates? It’s pretty simple: You employ the same method advertisers use in print media ads to sell their products or services.
If you think about it, an online personal ad is exactly what it is an ad about yourself. So it just makes perfect sense if you take advantage of the same methods used by advertisers. One of their most effective methods when writing a personal ad is the 3-U method: Uniqueness; Ultra-Specificity; and Urgency. And this method is used to enhance the three elements of your personal ad, namely the headline, the profile and the close.
- The Headline (Unique)
One headline that has had huge success in with members is, “Have you ever been to____?” Just fill in the blank with a location of your choice. This question will instantly make her curious and excited. She will surely click on your ad to find out. And this leads to…
- The Personal Profile (Ultra-Specificity)
What a lot of these women want, and fantasize about, is to go on an adventure with their Prince Charming. And in creating your profile, try to make them imagine you’ll be taking them on a fantastic ride when they decide to hookup with you. Any guy can say “I like to do anything fun,” but stand above them and tease her senses with details. This will leave a door open for a very likely date, which leads to…
- The Close (Make It Urgent)